Dow Launched 18 Innovative Formulas for the Chinese Personal Care Market

China's beauty and personal care market is booming and has become one of Dow Chemical's important markets in the world. At the 2019 PCHi raw materials exhibition at the end of February, Dow Chemical (hereinafter referred to as Dow) specially launched 18 innovative formulas for the Chinese market. At the same time, according to Fabienne Bizeray, global market strategy manager for skin care and sunscreen business of Dow Household and Personal Care Business Unit, in April this year, Dow will also launch cellulose products using natural sources.

Dow academician Isabella Van Reeth, who is in charge of skin care product technology at Dow's home and personal care business unit, said that Dow will first start from the needs of customers to capture market trends, and then form market insights through market insights. Then transform it into a diversified chemical system, and then develop products with the help of Dow's R&D strength and innovation platform. According to Isabella Van Reeth, Dow uses robots to conduct experiments, which can increase the speed and efficiency of experiments by 2 to 3 times. It is understood that Dow has R&D centers and R&D networks all over the world, and has research bases in China, South Korea, Japan, Belgium, Singapore and other countries.

Dow's managers also said that unlike other countries in the world, China's e-commerce is significantly ahead. Dow specially developed an e-commerce platform, on which there are many unique screening tools. Dow customers can use the screening tools to select products that suit their needs and achieve a certain degree of customization.